Responsibility

As Group Head of Sales, you’re the powerhouse behind revenue growth in our corporate-driven ecosystem. You’ll be the driving force structuring and leading our sales efforts across 20+ hotels in 13+ countries. Your priority will be to bring clarity, consistency, and momentum to your team.

You’ll oversee negotiated revenue, groups, and MICE segments—building a solid foundation for long-term growth. With a focus on execution, team development, and operational discipline, you’ll help position our hotels as a top choice for business travel in Africa.

Your responsibilities will entail:

• Lead and inspire a high-performing sales team across 20+ hotels in 13+ countries.
• Define and execute with your team, a bold sales strategy aligned with our revenue ambitions.
• Build and enforce a structured, performance-driven sales environment.
• Identify and convert growth opportunities into tangible topline results.
• Develop and nurture strategic relationships with key corporate and industry partners.
• Drive a culture of continuous learning and upskilling within your team.
• Position our hotels as the leading choice for business travel in Africa.

Profile

• 10+ years of proven experience in sales, with a strong track record of delivering results.
• Leadership experience is a must: having managed sales teams across multiple properties or points of sales.
• Hospitality background is a plus, but we also welcome seasoned sales professionals from dynamic sectors like retail or services.
• You thrive on building structure and developing functions into high-performing engines.
• You’re passionate about growing people, closing deals, and celebrating wins as a team.
• You love sharing your expertise while staying curious and learning from the diverse cultures and stakeholders you'll engage with.

Useful Information:

• Reporting to Head of Topline
• Location: Based at the group’s headquarters in Casablanca, with regular interaction across all markets
• Collaboration: Cross-functional role working closely with distribution, marketing, revenue, and operations teams
• Expected travel across key African markets, approximately 40% of the time